When our friends and colleagues at Bio Gen, LLC approached us to design a brand consumers could connect with, we jumped at the opportunity. With a strong name established, we dug deep to discover what Ozark Mountain Medicine could mean and feel like visually. We started with sketch exploration for visual identity and the presentation drew us quickly to a bold monogram which brings the “O” and two “M”s together to form a singular icon in a medicinal leaf shape. From there, brand discovery included typography and color palette design. Then we helped Bio Gen discover packaging formats (check out the sweet vintage inspired flip top collectors tin) and designed labels that both tell the brand story and comply with federal compliance regulations.